Search Engine Optimization (SEO), also known as Search Engine Marketing, is the process of adding content to your website that has the possibility to increase the websites ranking in search engines and its users. Search Engine Optimization is often regarded as the science behind raising the number of visitors (viewers) to a site. There are two types of SEO: organic SEO and Pay-Per-Click (PPC). Organic SEO is based entirely on natural listings and PPC is based on paying for traffic – a process of paying each time someone clicks on an ad displayed on a website.
Organic SEO is all about is creating and updating content on a site in such a way that it improves the site’s ranking in various search engines’ results pages (SERPs). It requires a great deal of research and planning to ensure that what is fresh and what is old will help the page rank. One way to accomplish this is by using keyword tools like Google Keyword Research Tool and WordTracker to find keywords that are used frequently. Then, incorporate those keywords into the content. It is not enough to write a new article; rather, one should use the keywords in a coherent and compelling manner to create a fresh offering which increases the chances of the page ranking rising.
Organic SEO requires careful planning to ensure that what is new and fresh will work together with the rest of the site and not appear to be a distraction. It is recommended that marketers work together with their web designers, copywriters, and search engine optimization (SEO) experts to ensure that the new content makes sense within the website and is integrated seamlessly into the layout. Keywords should also be used carefully to ensure that the content makes sense within the larger context of the Internet as a whole. Working closely with marketers and the experts ensures that digital marketing campaigns do not become a problem instead they become easy and hassle free.
The next step towards increasing website traffic is ensuring that your website has a well conceived Pay Per Click (PPC) marketing strategy in place. Search engine optimization experts recommend that PPC marketing should be integrated into the overall design of the website. There are many benefits to using this type of marketing strategy but there are also some pitfalls to avoid. If the design of your website does not encourage visitors to click on the pay-per-click links then the campaign will be wasted. If PPC marketing is carried out without the knowledge and expertise of a professional SEO consultant then it can be a disaster. Therefore, it is recommended that you work closely with a professional company who has a team of expert SEO consultants on its payroll.
Affiliate marketing is another proven and tried form of Search Engine Optimization.
It is one of the fastest growing forms of Search Engine Optimization and a great way for Internet businesses to increase their revenues. This marketing strategy requires small start up costs but the results from this form of Search Engine Optimization can be worthwhile as affiliates earn money by promoting other websites’ products or services on their sites and receive a percentage of the sale if the visitor buys something after clicking the affiliate’s link.
Another proven and tried method of Search Engine Optimization
is to employ Search Engine Marketing strategies such as search engine optimization, Pay Per Click, SEO, digital marketing etc. These tactics help Internet business gain visibility in the cyber world. Visibility is gained when customers searching for particular products or services to find the company site. Customers will not spend a lot of time on searching for a particular product or service and would rather search for it based on its usability, price or visibility. Search engines give prominence to those companies that have products or services that people need and want.
Organic SEO, on the other hand, uses techniques to boost the visibility of a website in search engine results by optimizing the content on the site and installing quality links. Search engine optimization involves paid placements, display ads, text ads, blogs, and web directory listings. Paid placements ads usually appear at the top or sides of search results. Display ads are usually located at the top and bottom of the page with text advertising.
- Digital marketing, otherwise known as PPC ads, are sponsored links that appear on the right hand side or top of search results or in the side panel of websites.
- Affiliates use Google AdWords or other pay-per-click advertising programs to pay websites for displaying their PPC ads on their sites.
- Search engine optimization, pay per click, digital marketing, and PPC ads are interconnected.
- The success of any one of these strategies relies on the other.